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Creative direction

Alape˘ Trade Fair booth ISH
The confident demonstration of their strengths, the uniqueness of steel, and the extended product range defined the presence at ISH. The constant search for the unity of form, function, and material is visualized structurally with the spectacular eye-catcher at the heart of the booth. The specific properties of the material — precision, lightness, and filigree character — were transferred into the design to give the presentation an appearance of floating.

3D expertise Andreas Schradin
Photography: Achim Hatzius © Alape˘ |
Created during my time at HLZ

Mach es besonders.

Sennheiser trade fair show concept
A Sennheiser booth is not just a physical space for visitors to see the brand. It is also an opportunity to experience it. How you welcome, engage with, and entertain your customers shapes their brand perceptions of Sennheiser, and can thus help build an emotional connection to the brand.

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Retail Design

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Social & Digital