Brand Design Management
Project lead global market research study
Creative Direction.
Sennheiser: Increasing customer satisfaction by new packaging
As a brand with a global presence and dense distribution network, packaging plays an important role for Sennheiser products in the consumer and professional sectors. The new design concept combines an attractive and desirable product presentation with user-friendly content mediation, supported by proper market research.
Thanks & credits to an impressive team, driven by the passion to cater for a contemporary and desirable brand: Pascal Imhof / Yvo Casagrande / Jona Wetter
Editing: tvt. filme, medien, konzepte GmbH
Renderings: Studioweber.ch
Consumer & Professional packaging
Imagery for Consumer & Professional packaging
Creative Direction
Packaging for Impossible films
Re-designing the packaging for Impossible’s range of films, we created a clear nomenclature and information hierarchy, which allows flexibility with special editions: with the black ‚info label’ staying constant, the rest of the package can change in color or include a collaborator’s branding.
Created during my time at H/L/Z
