Global Brand Design Management
& Creative Direction.
Sennheiser
An iconic brand with 75 years of heritage, developing headphones and microphones. Engineered by highly skilled technicians. In contrast to their technical composition these products provoke an emotional, moving impact on our senses, our emotions.
It was an outstanding opportunity to create a brand concept based on the idea of two human levels of logic versus magic.
Thanks & credits to an impressive team, driven by the passion to cater for a contemporary and desirable brand: Pascal Imhof / Yvo Casagrande / Jona Wetter / Ulrike Meutzner
Editing: tvt. filme, medien, konzepte GmbH
Comprehensive set of more than 350 customised icons
Guidelines, templates and selected applications both digital & analogue
Corporate applications & product branding
Layout system and comprehensive set of templates
Signage & 3D applications
Exemplary branded communication
Exemplary communication
Brand architecture & branding elements
Visual language
Images are powerful! They say in one moment what we often need a thousand words to convey. Images speak directly to our feelings, memories and aspirations.
In times like these, images are our most effective tool to create awareness and to underline a brand promise.
The Sennheiser visual language is dialectically structured and includes the two image levels “Logic” and “Magic.” Each level has its own clear technical structure and an equally clearly defined role. Product images provide rational appeals; in other words, they speak to reason. We proudly showcase the ability of our sound specialists, sound engineers and designers. Clear, precise, architectonic!
This image level is called Logic, because logic convinces!
In contrast, emotional images speak to the heart. We show the actions and experiences of our customers from their perspective in an authentic and believable way.
This image level is called Magic, because magic moves.
Only as a whole and over time do “Logic” and “Magic” achieve what a single image can otherwise rarely accomplish: appealing to the head and heart in equal measure.
Logic – Production imagery
Magic – Consumer imagery
Logic – product imagery
Magic – Professional imagery
Logic – Graphics & explanations
Magic – Business Communication imagery
Brand strategy & Creative Direction.
Alape˘
After an extensive strategy and identity process we started with different cross-media communications such as defining the visual style, designing the main catalog A˘form and other brochures, creating the booth at the international trade fair ISH and various films.
Alape˘manufactures with exceptional craftsmanship washbasins and sinks made of glazed steel. The company’s skills in processing this particular material render the unique shape and flexibility of its design possible. The main ambition behind the corporate films was to communicate this expertise for the first time.In addition to the insight into the manufacturing process two more substantive levels characterize the corporate film: situational, atmospheric scenes of use and the filigree character of the finished product. The music picks up the contradictory levels of the film by contrasting harmonious ambient music with original sounds from the industrial production.
Shooting and editing: tvt. filme, medien, konzepte GmbH, Music: Ralf Merten
Created during my time at H/L/Z
