Creative Direction.
Sennheiser: Social & digital
It feels already dated to talk about “mobile/digital first” …
It is almost always the first interface and touchpoint in today’s world. Thereby it is crucial to translate a specific branded tone of voice coherently into channels where you often have less than a second to create awareness.
Thanks & credits to an impressive team, driven by the passion to cater for a contemporary and desirable brand: Pascal Imhof / Yvo Casagrande / Jona Wetter
A holistic digital platform to steer brand design globally
In a global matrix organization with hundreds of internal and external stakeholders, communication & powerful tools are key to make a consistent brand appearance happen. Aiming for a ”single-source-of-truth” for all assets, guidelines and templates from Corporate Design to Brand spaces we set up the Brandzone, a powerful digital platform.
Fundamental principles for any branded applications
Library of almost 500 distinctive icons. Artwork: Hansen/2 Design + Direction
Detailed descriptions how to create specific color schemes with regards to visual language
Single source of truth for all guidelines and assets relevant for three businesses
Concept & Creative Direction.
Ingo Maurer was without a doubt one of the most impressive, unusual and renowned lighting designer worldwide – in regard to personality as well as design. It was an honour to be asked to design a contemporary web appearance for this very special artist. It was to show every product’s complete history, from first sketches to the final object, in beautiful, visceral imagery, as experiential as possible.
Created during my time at H/L/Z
