Corporate Design.
Grimmwelt Kassel
By establishing "Grimmwelt" the city of Kassel dedicated the Brothers Grimm an own exhibition venue right at their longtime domain. Characteristic for the work of Brothers Grimm is their perpetual examination of the principles of language and fantasy beyond the written word.
Photo: Jan Bitter
Architecture: kadawittfelarchitektur
Created during my time at H/L/Z
Language has always been subjected to an ongoing transition not only from a historical point of view. The constant change and the tight connection between the word and the intangible concept of fantasy should also reflect in the corporate design for Grimmwelt. The result is a word mark integrated into a freely editable title block: variable, inspiring and contemporary to purposely restrain historicising
Logo on the facade
Exhibition design by Atelier Brückner | Photo: Andreas Weber
Entrance – Architecture by Kadawittfeldarchitektur | Photo Emde
Signage and way finding
Working process corporate design
Exemplary applications corporate design
Exemplary applications corporate design
Creative Direction.
Kunststiftung NRW
One of Germany’s preeminent arts foundations invited to express its new attitude in a corporate design.We developed a visual identity and communication strategy that boldly presents to the outside world what is already lived experience on the inside: the foundation is opening up and offering a stage to the projects it supports. Not a rigid and restrictive one, but one that is flexible and supportive.
Created during my time at H/L/Z
