Concept & Creative Direction.
Sennheiser flagship stores
How to sensitise for the power of audio in an environment of lower brand awareness? New Yorkers could literally immerse in the future of audio: entering the store via the “Sound Tunnel’’, step by step the sounds of the city outside attenuate and the sense of hearing is heightened.
Winner
German Brand Design Award
Shop-fitting: Hartmann von Siebenthal
Photos: Ashok Sinha | Arbuckle Industries
Video editing: tvt. filme, medien, konzepte GmbH
Utilizing social media potential by creating “instagrammable” highlights
Visually attractive installations and motifs have great potential to further increase the reach of the brand through the catalyst effect of social media.
Soundscape NY | World Trade Center
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