Brand Management
& Creative Direction
V
scroll down
May I introduce myself?
I am an independent Brand strategist and Creative director. I am offering a holistic accompaniment starting from the strategic foundation of your brand through the design process downstream to the implementation if needed.
I'm having profound knowledge and experience on both the agency and company sides of the process, which allows me to understand not only the importance of a compelling and engaging value proposition for the customer but also to anticipate what’s internally needed to make it a reality by stakeholder management and respective processes.
Read more
News
Trade fair show design for Alape at Salone del Mobile 2024
Salone del Mobile 2024
Trade fair show design for the High-end manufacturer of basins and washstands Alape.
Convert|ations
Alape is having conversations about conversion. About transforming, refining, and redefining what they do and how they do it.
The idea of transformation comes naturally to them and was staged abstractedly at the core of our Salone del Mobile booth: Alape is crafting and ennobling raw and highly appreciated materials into outstanding bathroom interiors. Steel, stone, and wood to embrace and direct water in our most private spaces.
Shop window installations for Alape at Fuorisalone 2024
Fuorisalone Milano
Alape is challenging the expectations and codes of bathroom interiors we are used to and never question. What are our habits? How do our appliances and aspirations evolve over time? And what if we change our perspectives playfully?
As a first conversation piece, we presented a shop window installation at the Fuorisalone.
Alape installation at imm Passagen Cologne 2024.
Water / Space / Textile
Thank you Alape for inviting me to creating this small installation at imm Passagen together. Always a pleasure …
Alape, the premium brand for aesthetic wash place solutions, has been dealing with the element of water for 127 years now. And so this element is also the focus of a poetic installation at imm Passagen, which interprets the idea of the archaic watering hole. Only vaguely indicated from the outside as a textile, softly glowing cube, when you enter, an almost sacred place around this watering hole unexpectedly opens up. Created from numerous layers of textile, which convey an impression of softness and complexity and offer a reference to the exhibition location, the Moeller Fabric Pavilion. A playful and iconic examination of water, spatial experience and materiality.
